Childhood obesity has become a critical concern, as have the budget issues faced by schools across the country that have negatively impacted physical education programs," said Scott Goudeseune, ACE president and CEO. The Henkel campaign falls right in line with our mission to inspire people of all ages to get active so we ultimately become a more-fit America," continued Goudeseune. "We are proud to support such an initiative and look forward to announcing a winner of the college essays in January; however, we hope that the charge of motivating our youth will be carried out by every community.